Written by David Ancor. Sponsorship January 3 With the power of social media, athlete sponsorship is no longer only for world class athletes. Social media tools allow athletes to leverage the power of content marketing to find sponsors and get funded. As an athlete, all you have to do is follow the important steps described below. Above all else, you can, NOT be shy to ask for sponsorship!
Today, many companies are investing a lot of money into building their social media profiles by creating streams of relatable and shareable content. Corporations need content that their audience can relate to because it helps them build a brand that will win over customers.
Since we are are more likely to make a purchase from a company that we follow on social media, many companies are hungry for social media ambassadors. Thats where you come in. As an athlete, this is your chance to stand up and capture this incredible opportunity to help these companies with their content marketing and in return, get sponsored. When a company sponsors you, they are expecting you to represent the company publicly on social media. Which means, if you are looking to get sponsored, you need to have the right image on social media.
Sponsorships are about credibility and about creating a relationship. The importance of your public image cannot be emphasized enough. To drive this point home, imagine that youve been working on a brand for a long time and you ran into a person who you think would be a good face and fit for your brand. Before making the offer, however, youll need to know what people think about this person and what type of person he or she is.
If this person is seen negatively, it will be immediately associated with you and it will impact your brand negatively. This is similar to our scenario when you are asking to get sponsored - you are asking to be the face of a company that has been working to build a strong positive image for many years - so its no joke.
However, with a little bit of work you can create the image that companies will look for in a sponsored athlete. Many athletes say they want to get sponsored but they don't know exactly what that means. As athletes, and in our athletic pursuits, we know that the more specific the goal, the more likely we are to achieve it.When pitching your organization to a local businesses, start by talking about how this is a marketing opportunity, not just a charitable endeavor.
Start by explaining that youth sports is an effective local marketing channel and the community impact is simply a welcome bonus. Here are some popular assets that youth sports leagues typically use:. All of these assets can be effective. Also, make sure you can execute on everything promised.
Top 5 Sports Sponsorships
Being able to pitch a compelling story as to why a sponsorship would be great marketing is the easy part. Quantifying it is where it get a little tricky. Two great metrics to use for quantifying a sponsorship is reach and impressions. Reach is the total number of people that interact with a sponsorship. An impression is every interaction someone has with a sponsorship.
For those math fans out there, here is the equation:. You should create a pricing package that make it easy for a local business to say yes as seen in our sponsorship template and provide options for one season or a year. Keep in mind the costs associated with each sponsorship, like printing a banner, and include this in your price.
If you work hard to provide each business with a great sponsorship experience, they will continue supporting you in the years to come.
Need some more help or interested in getting regional and national sponsors for your organization? Join the LeagueSide Network by emailing community leagueside. Hey Pam — Good question! Feel free to email us at info leagueside. Hello im foster kid looking to fullfil my dream fighting in mma and have no support or gear or money to go anywhere i need your help.
Hey Ronald — Thanks for reaching out to LeagueSide!How to Become a Sponsored Athlete in 5 Steps. Imagine running as many races as you'd like at no cost to you. Imagine participating in any event, game or sport regardless of the fees. Imagine getting free clothing, gear and shoes for all your athletic activities.
Many athletes yearn for the utopia of sponsorships, yet have no real idea how to do it. Although many people assume that sponsorships can only be obtained by elite athletes, that is simply not true.
These steps can shed some light on the often-misunderstood process of sponsorships and give you a leg up on others looking for opportunities.
This may be your time to become a sponsored athlete and get paid for doing what you love. Ultimately it's about selling products or services. Different companies use different marketing strategies. Those that sponsor athletes use sponsorship as a form of marketing to sell their goods.
The athletes they choose to sponsor usually represent their target market. In some cases, that may be elite athletes. In other cases, it may be someone that is exceptionally attractive. Or perhaps it's an outdoor company looking for the "Grizzly Adams" type or a company marketing to teens looking for an "edgy" athlete. Keep in mind that all companies are looking for someone that represents their desired image who can help them sell products.
When searching for companies to sponsor you, consider your own image. Are you an elite? Look for companies that sponsor elites. Are you a young professional? How about a mother?
Look for companies that market to you. Simply appearing at a race isn't enough, even if you finish well. This fact seems to be lost on most. You're virtually useless if you don't have an audience beyond the dozen people that may see you at a race. By developing an audience, you dramatically increase the number of people that may see your company's message.Written by David Ancor.
If you are a coach or parent looking to find a sponsor for your sports team, you are in the right place. Finding a sponsor for your sports team to cover the costs of equipment, travel or even camp costs is not as hard as it might seem at first.
There are key steps that you can take to improve your chances to get sponsored. A sponsorship for your sports team is a way for a corporation to get involved in the local sports community. With the help of a company, organization or corporation, a sports team is able to afford some of the investments that are necessary in order to accomplish their goals. Sports teams, at all levels and ages, are an important social activity that keeps kids away from trouble and teaches them basic teamwork, hard work, physical fitness and general social skills.
However, in order to make a successful sports it does require some financial investments. Unfortunately, not all parents can afford this extra financial load. The is the fastest and easiest way to find sponsors for your team. Your online campaign will not only bring individual monetary sponsorship it can also capture monetary sponsorship. A crowdfunding campaign is a great way to spread your message online and get as much reach as possible.
This is because of the limited time that you have to raise the funds you need. The urgency created motivates your online peers to share your team campaign to their community. You can also leverage this exposure to say thank you to your old sponsors.
Give them exposure will help you get even more sponsors. They were working with these sponsors:. You can setup your campaign by clicking here or by leaving us a message on! Acquiring a sponsor is so much easier if it is done in a team. When you are alone trying to find and secure a sponsor for your equipment, travel or such expenses, the task seems daunting.
However, if the team gathers together to tackle this challenge, it becomes a lot more feasible. As the coach or the parent responsible for sponsorship, it is your responsibility to gather the parents and coaches together and assign responsibilities.
Sponsorship is not just about what you can get from the company. It is about what you can offer. Here is a list of things that teams can offer to their sponsors:. Brainstorm a list of things that your team can offer a corporate sponsor. Starting with this, you will have leverage on what you can offer and you'll be more likely to reach out. As the person in charge of acquiring a sponsor for the sports team, it is your job to find our what each parent can bring to the table to make this happen.
After inquiring each parent about what they can do to bring a sponsor, you'll need to allocate the mission to them and follow up.
How to Score a Sponsorship for Your Youth Sports Team
To make sure they complete their mission ask frequently what you can do to help them. For example, each parent should be able to name one or two potential sponsors. Below are some examples of tasks that can be allocated among the parents:. Next, you should brainstorm a list of local sponsors that would be a good match for your team. Not every company is going to be a good match. What is a good match?This post about getting sponsorship for youth sports teams is sponsored by Global Influence.
All of my kids have played soccer in some capacity, either thru the YMCA recreation leagues or on the local travel teams. My daughter, now 12, has really found the love of the sport. As a parent watching her pick flowers on the soccer field as a young girl, we never would have thought soccer was going to be her sport of choice. Now she plays soccer 9 months out of the year, more if she could but we want her to cross train with swimming during the summer.
My boys have recently started playing lacrosse with a brand new league here in Richmond, and I had discussed with other parents about looking for sponsorships for the kids sport teams.
Pear is a social engagement platform that helps groups earn sponsorships from brands — for free. Since my daughter is graduating to school supported soccer this fall I could not create a Pear for her team as that is a restriction. Here is another Pear Team I started for my son that I would love you all to support.
Sports are such a good foundation for kids to learn to play in a team setting and learn the value of winning and losing. Similarly to the point above, targeting your community and local businesses within that community can be a great way to secure a sponsorship. Maybe they are willing to pay part of your uniform fees for a name on the back of the jersey.
Or host a bowling night for the team and proceeds go to your team. Consider car dealerships, food chains, stores, or any other franchise that has a branch in your area. Reach out to them with your sponsorship package and they will be more than likely to consider yet another opportunity to market themselves and reach a new audience. Make sure you know your goals and your needs before approaching anyone about sponsorship. Be professional and polite. If your kids are old enough, have them join you in the meeting as well.
Sports events. Healthy Sports snacks. Thanks for the great article, Maria! Great tips, my kids were all in sports and early on my hubby was the coach. We had to every year go look for sponsors. Was not easy finding companies to support us. This is a pretty cool idea for parents of kids in sports, except mine dont. I got little computer nerds instead. Something to keep in mind when baseball season comes around.
Thanks for sharing this. It might be something they will get interested in. I have never heard of Pear. It sounds like an awesome place for people to go for sponsors.
Awesome cause. Thanks for sharing. I have no kids yet. I love that it makes light work of a sometimes difficult task.When you need to raise money for your team or for sporting event, you will need to contact a sponsor. You need to learn how to write proper sponsorship letters and the examples given here should help you learn this. For any event that needs to be organized, you need a sponsor.
How to Get Team Sponsorships
Regardless of whether the event is an entertainment event or a sporting one. In some cases, you may need a sponsor in order to raise money for your team. In such a case, you or your company will need to write a letter to different sponsors requesting them to lend you a helping hand in your endeavor. The examples given in this article will help you learn how such letters should be drafted.
With any sponsorship letter, it is always important that you send out the letter to an organization that identifies with the event in question. Understand the company you are sending the letter to.
Check if they have in the past sponsored such events. If you have any personal contacts at the place, then ensure that you mention their name in the letter. Be clear and precise about what you expect and what you could help out with, in return.
Our club was formed only four years ago and in this time we have established ourselves as force to reckon with after having competed in several hockey tournaments in and around the city. We have now been given the opportunity to play in the state level hockey tournament that is being organized by the North Carolina State University.
For this endeavor, the team and I have been working to raise funds that will allow us to train well and also give us enough finances to procure new equipment that we need in order to play matches at the state level. Since the club is still a comparatively small one, our funds are not very big and we function on a tiny budget.
In order to raise funds for the same, we are organizing a fun fair event and we would be grateful if you would join hands with us in this endeavor. We would like to display your advertising material at prominent places in return for your sponsorship of the funfair. We would also be willing to have your logo on our jerseys. I am sure that this agreement would be one that is mutually beneficial to both parties involved.
Your establishment has quite a reputation in the society and it is known that you have made magnanimous gestures in the past in order to raise sporting awareness in the city. This opportunity too hopes to cater to that commitment of yours. I hope you would consider this proposal. This year too, our college is in the midst of preparations for our Annual Sports Meet.
For this endeavor, the college and I have been working to raise funds that will allow us to put up an event that will match the standards and expectations of previous events in the past. Our budget, as most college budgets allow for, is not very big and we are trying to raise funds for the event. We would be grateful if you would join hands with us in this endeavor and agree to be our sponsor for the event.
We would like to display your advertising material at prominent places in return for your sponsorship. We would also be willing to have your logo on the jerseys of participant of the Hinton College teams.This week, we once again partnered with RTR sports marketing to bring you even more interesting insights. Read further to discover 9 tips on how to search for, and request sports sponsorship.
Every week we receive many contact requests for sponsorship research from athletes, teams and sports events. Essentially, the request is always the same: supporting research of funds in order to deal with a sports season or to create an event.
What we would like to point out and we specify this with everyone who has this type of requestis that this is not our job: RTR Sports Marketing offers marketing consultancy services to companies and brands willing to use sport as a communication tool.
Nevertheless, we still find it useful to use this website to help those who are searching for a sponsorship or a sponsor to face a new challenge, fulfil a dream or, simply, to continue an adventure.How do you put a financial value on sports sponsorship? - Marketing Media Money
How to request sports sponsorship or look for a sponsor. In the following article, we will give some useful tips to every individual, group or organisation willing to start looking for sponsorship.
Please note that these considerations are valid for everyone, for beginners and professionals, athletes and teams, youth and adults. The first step to finding sponsorship is to understand its core. It is necessary to keep in mind that sports sponsorship consists of offering marketing and communication benefits in exchange for financial or service benefits. As stated, the focus is not on the money research, but on the idea of marketing and communication benefits.
What can you offer, as athletes or teams, to a company or a brand? Why should these brands join you? These questions are vital when you start approaching sponsorship research, but, most of the time, they are underestimated, because people tend to focus more on what they want to receive in return. Keep in mind when explaining what you can offer, that visibility represents just the tip of the iceberg: as long as you go deeper you will find benefits regarding B2B, PR, and so on….
Before starting the research, it is necessary to identify several documents and explanatory materials to explain which assets are involved clearly beforehand.
A detailed brochure, an accessible and indexed website and social media engagement, are all essential tools that will help you introduce yourself to a potential sponsor and showcase your sports sponsorship request. The focus must be on quality, and on all those pictures, videos, publications and research that qualify you as a serious and extensive product. This phase is fundamental: the greater the accuracy of your materials, the more successful your results will be.
Every well-drafted presentation and every useful negotiation should be based on numbers and data: this is the primary interest of every marketing manager, owner or entrepreneur that wishes to sponsor you and your project. Based on trustworthy sources, collect audience data, contacts of your events, measure the efficiency of your actions and the level of your communication engagement. Remember to quote, to offer the best reliability.
It is true that you cannot judge a book by its cover, but it is also true that all books are recognised by their cover. Whether you are dealing with a small football team, or international competition, you cannot introduce yourself with an inaccurate image. If you are looking for sponsorship for your water polo team, you are unlikely to find it in a company that sells winter clothing. This can sound like a silly example, but it is a useful reminder for you to search for brand and value affinity with groups and companies you will contact.
Before launching yourself in debatable marketing actions, think about your branch and your target. Again, looking for a sponsor has nothing to do with asking for money.